Marketing management Essay Example | Topics and Well Written Essays - 250 words - 1

Marketing manage handst - Essay ExampleAs marketing strategy, polish has chosen to use the shout Sharp Dressed Man to popularize its products. Slicks products will be endorsed by the band, ZZ Top. Slick chose this band and that specific song because its lyrics depict how a smart man should look like. In this song, ZZ Top talks about how a man puts on a silk suit, a clean shirt, a dusky tie, cufflinks, and new shoes (Beard, Hill, & Gibbons 1983). As the song goes, every girl likes a man who is sharp dressed. All this encompasses the essence of Slick, which is to give working class men that enviable look.It is important to know ones competition in business (Berry, 2012). Slicks major competitor is Masculine, a inwardness that also specializes in mens wear. Located a few meters from Slick, Masculine puts pressure on Slick to ensure proper helper rake to customers. Unless Slick meets customer needs, then the latter may decide to leave for Masculine.Both Slick and Masculine are one- stop shopping areas, where their customers can shop for two clothes, and shoes. Just like Slick, Masculine targets middle-class working men. Both enterprises also offer matching accessories to accompany their clothes.However, one major difference between Slick and Masculine is that, Slick conducts promotions for their goods after every six months, while Masculine does not have any promotions on their products. Another difference is in service delivery, where Slick offers home deliveries for purchased products, whereas Masculines customers pick up the products