Fundament of management Info systems Essay Example | Topics and Well Written Essays - 250 words

Fundament of management Info systems - Essay Example This calls for more mass mails being sent by the company to a large number of prospective customers to ensure at least a good amount of sales from this method. Another issue is that the mails might not be sent due to lack of internet and the mails might contain viruses that might disrupt the end user or recipient’s information system or computer. The mails often end up being treated as spam mails making the intended message not to be effectively conveyed. For the case of thick catalog system, it has been evident that the system is expensive for it to reach numerous prospective customers. Information if not efficiently conveyed using this method because it’s not guaranteed that the respondents will actually turn up and substantive sales realized from the adverts. It is also necessary to buy the list of prospective customers from the government information agencies, a list which sometimes is not up to date. The Applebee’s has applied several good advertising and selling strategies that has made it successful. It has made its advertising campaign more strong and aggressive. It has also shuffled the items on its menu adding some while removing others. It has also embarked on improving its image to attract customers. It has also embarked on aligning its products in such a way that customers get products in specific groups e. g clothes are found in one place while utensils found in another. This strategy is working for them and they are making sales more than ever